Who is Stella?

So here we go again with all the weather hype.  I am not saying a snow storm dumping 3 inches of white stuff an hour is nothing to sneeze about, but I still need to ask

Who is Stella?

Seems Stella is a commercial name of this latest nor'easter as an attempt to personalize a weather event.  Now, we do name hurricanes, but that is a function of the government.  Stella comes directly from a for-profit cable channel.  So to get a commercial free and accurate assessment of weather, go to the weather.gov (not the dot com one).

Here is what we got as of 12 noon.

Oh yeah, check on your neighbors, especially the elderly.