03 October 2025

Folks don't come to the US for food.

National Travel and Tourism Office 

Releases Landmark Study on the 

International Competitiveness of the U.S. Travel and Tourism Industry



"From the perspective of overseas visitors analyzed in Section 1 of the study, the United States had a competitive advantage in five of the 10 categories analyzed (Tourist Information Centers, Shopping, Culture & Leisure, Beach & Water, and Local Hospitality & Safety Feeling), was competitive in four (Transportation, Environment, Historical Heritage, and Accommodation Experience) and had a competitive disadvantage in one (Food Experience)." 

Source: Travel and Tourism Reports