A STUDY OF FRIGHT TOURISM DURING HALLOWE’EN

A STUDY OF FRIGHT TOURISM DURING HALLOWE’EN
is now published in the e-Review of Tourism Research (eRTR).

Abstract: Fright tourism is a lighter form of dark tourism. While similar elements of death and dying exist in both, fright tourism is a more entertaining version of the dark parent. Fright tourism occurs when a tourist seeks a scary opportunity for pleasure at a destination that may have a sinister history or may be promoted to have one. Since tourist motivation has been shown to be an important determinant of choice behavior, this research note explores the influence of fearful events in our world for a sample of spectators at a haunted attraction. Citing examples of crime, natural disasters, personal finances and others, a scale of fear is created.

Key words: fright tourism, dark tourism, haunted attractions, fear