Tourism Promotion for the US

There is a big campaign to promote tourism to the states.

"The travel and tourism industry can play a major role in this export expansion initiative by introducing new travel related goods and services to potential international travelers as well as to professional travel and tourism industry organizations and representatives who will subsequently introduce and sell those U.S. exports around the globe."

See their website at http://www.discoveramericapavilion.travel/ as a venue to standardize US as a tourist destination.