Medical Tourism, edited by C. M. Hall

Medical Tourism: The Ethics, Regulation, and Marketing of Health Mobility
 edited by C. Michael Hall

is available now from Routledge.

Part 1: Introductory Context 1. Medical and Health Tourism: The Development and Implications of Medical Mobility
Part 2: Regulation and Meta-Ethics 2. Quality, Safety and Risk in Medical Tourism 3. The Four Modes of Medical Tourism: Economic, Social and Institutional Impediments 4. Medical Tourism, Xenotourism and Client Expectations: Between Bioscience and Responsibilization 
Part 3: National and Regional Policy, Regulatory and Competitive Settings 5. Impacts of Health Policy on Medical Tourism in Germany 6. Thermal versus Surgical Medical Tourism in Hungary: Reconciling Public and Private Sector Policies 7. Health Spa Tourism in the Czech and Slovak Republic 8. Macao’s Cross-border Medical Tourism: A New Way Forward? 
Part 4: Branding, Markets & Promotion 9. Branding Medical and Health Tourism Services: An Analysis of Members of Public Health Insurers in Germany 10. An Investigation of Korean Health Tourists’ Behaviour: Benefit-sought, Brand Equity, and Intention to Visit 11. Medical Tourism in Asia: Thailand, Singapore, Malaysia, and India 12. Claiming ‘Cultural Competence’: The Promotion of Multi-ethnic Malaysia as a Medical Tourism Destination 
Part 5: Conclusion: The Contested Spaces of Medical Tourism 13. The Contested Futures and Spaces of Medical Tourism


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