28 October 2015

Kudos to REI

Recreation Equipment Inc (REI) is keeping the 143 stores closed on black Friday and paying employees to be outside!

Is this a cleaver marketing plan or just good plain sense?  I suspect both, since REI will probably gain more online sales this year due to the good publicity.

So, everyone, skip black Friday and finish up the yard work; or better yet, go hiking.

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