Again I threw in the thirteen cents for fun. This report follows the blog I wrote last month.
And makes it more likely a monopoly will develop in travel reservations. This future merge includes cheaptickets and hotelclub, hotels.com, hotwire, trivago and so on. So while the tourist may think they are shopping around, they really will not. And it is quite possible, due to the search engines protocols and such, that pricing will likely be different making the consumer think htey are getting a good deal.