From the website:
Tourism competitiveness is an important economic indicator. It is a major element in economic stimulation packages. Tourism is among the largest employers in most countries and also a fast-lane vehicle into the workforce for young people and women. Encouraging travel boosts consumer and business confidence, it strengthens two-way trade and promotes export income.
You can download the report from here. And you can watch a YouTube clip here.
Now, there is some dispute about this report, but no matter what you may think about it, the report does provide a common framework to compare and contrast a countries ability to address tourism.